Experts in Online Advertisement

Digital Marketing

Digital Marketing Strategies

Beat your competitors with better digital marketing

At Cool Websites NZ, we drive your company’s brand awareness and lead generation through all the digital channels — both free and paid. Digital Marketing is a process of advertising your business to reach prospective clients using the web and other digital communication tools like websites, social media, and search engines. Digital marketing is distinct from online marketing since online marketing only takes place on websites.

Cool Websites NZ offers web-based solutions at very cost-effective prices, the affordable prices don’t mean we compromise on the quality of our products/services.

Our Online Marketing Techniques

Promote Your Business With Digital/Online Marketing Strategies

Digital marketing works for any company in any industry; if you need customers, we can find them. Whatever your business sells, digital marketing involves establishing buyer profiles to understand your target market’s demands and creating valuable online content. If your company is business-to-business (B2B), your digital marketing efforts are likely to be centred around online lead generation, with the end goal being for someone to speak to a salesperson. Depending on the pricing point of your products, if your firm is business-to-consumer (B2C), it’s likely that the aim of your digital marketing activities is to draw visitors to your website and convert them into customers without ever having to speak to a salesperson.

We create a series of blogs to generate leads/traffic on your website. We use our company’s social media channels to help promote these blog posts through paid and organic posts. Our “Digital Marketing” services include – Search Engine Optimisation (SEO), Content Marketing, Social Media Marketing (SMM), Pay Per Click (PPC), Affiliate Marketing, and Email Marketing.

Search Engine Marketing - Cool Websites Invercargill
*** Our services ***
Website Marketing

Every digital marketing strategy revolves around a website. A brand, product, or service should be clearly and distinctly represented on a website. In addition, It must be quick, responsive, and simple to use. We address all of the aforementioned factors before moving on to the next stage of digital marketing.

Social Media Marketing

The main objective of social media marketing is to increase the brand recognition. The increase in the use of social media and internet have transformed the nature and scope of branding strategies and business development. We find the right social media platform to advertise your business.

Email Marketing

Email marketing is not the same as spam email, despite the fact that many people think it is. Email Marketing is one of the most cost-effective way to communicate about your brand or sell your products or services. We help our customers to set up their email marketing funnel so they can acquire leads and generate sales, 24/7.

Pay-Per-Click Advertisement

If you are having trouble increasing traffic to your website or are tired of flat conversion rates, Google, Bing, LinkedIn, Pinterest, Twitter, Facebook and Instagram are affordable ways to instantly attract potential target audiences to your website. These are pay-per-click (PPC) advertising program in which users pay each time an ad is clicked.

Search Engine Optimisation

We use a number of techniques that target the right keyword phrases and follow strict SEO guidelines to bring your website appear at the top of any search results page of Google or any other search engine within a period of 6 months or less! This can be On-page or off-page optimisation.

Content Marketing

Reaching potential consumers by using material that appeals to them is the aim of content marketing. The typical process for promoting content is to put it on a website and then use various digital marketing strategies. Blogs, forums, ebooks, video, and infographics are some of the content marketing tools.

Affiliate Marketing

One of the earliest and quite successful marketing techniques, affiliate marketing has been revitalized by the internet. Affiliate Marketing is defined as an advertising strategy where one is compensated each time a lead or sale is generated by promoting the goods of others on website.

Video Marketing

One of the most well-known search engines in the world is YouTube. Many users like to check YouTube before purchasing anything, to research something or to read feedback of other customers. Businesses may execute a video marketing campaign on any of a number of platforms like Facebook, Instagram, and TikTok.

Want increase in sales growth with Digital Marketing

We help you get more business using digital marketing Techniques.

Book 1 hour free consultation with our web experts to discuss your project/goals.