PAID ONLINE MARKETING

PAY PER CLICK MARKETING

Generate more traffic on your website with Pay Per Click Advertising

PPC (Pay per click) Marketing offers a unique opportunity to grow your customer base and generate leads at a low cost. Our PPC Management provides a fully-featured service with targeted search engine marketing for successful campaigns that Google-trained professionals manage, so you can benefit from their years of experience.

We also help businesses all around New Zealand to reach their search engine marketing objectives.

GAIN MORE INSTANT TRAFFIC TO YOUR WEBSITE THROUGH PAID ONLINE MARKETING

PPC Marketing

What is Pay Per Click Marketing?

Pay Per Click Marketing is a paid web advertisement in which the advertiser pays a fee each time when the user clicks their ads. Any paid advertisement on Social Media (Facebook, Twitter and LinkedIn) and Google Adwords is known as Pay Per Click Advertising or Paid Online Marketing. Google Adwords helps you get your business found by your target audience who search for a specific keyword related to your brand, product or services on their search engine.

Whether we are starting from scratch and setting up your very first PPC Marketing campaign, or we are overhauling your existing campaigns, our innovative approach to optimise each campaign ensures you will receive the best return on your investment.

Our PPC Marketing Services

Create the Adword campaign
Research the keywords your target audience is searching for
Set up a daily budget to ensure you don’t exceed your allocated expenditure on advertisement
Provide you with key insights on how to improve your website performance.

How much it cost to set up PPC Marketing Campaign?

If you’re looking to launch a Paid Advertising campaign, you’re likely curious about the cost. However, there is no fixed cost for platforms like Google Ads or Facebook Ad Manager. Since Google Adwords or Facebook Ad Manager is such a customisable platform, you can control your PPC budget as per your need. Cool Websites NZ charge $120 hourly to set up PPC marketing campaign and educate you to drive it as per budget and other requirements.

Benefits of PPC Marketing

Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs. Hence it is good for users surfing the internet to find a particular thing.
PPC is beneficial for advertisers because they are allowed to put their message in front of an audience who is actively looking out their products/services.

Difference between PPC, SEO and SEM?

There are differences between PPC, SEM (search engine marketing), and SEO (search engine optimization), despite the fact that these three acronyms are sometimes used interchangeably.

PPC falls within the broad definition of SEM, which also includes other forms of advertising. It refers to work being done to make it simpler to locate websites using search engines. Paid and unpaid SEM includes PPC or organic traffic (SEO).
PPC is a form of direct marketing that demands a quick reaction. It prefers that its clients act right away rather than return later.
PPC is a type of online advertising that uses search engines as well as other platforms like Facebook, Instagram, and YouTube.
Search engine optimization (SEO) is a technique for improving a website’s content and architecture so that search engines will find it more easily. This is accomplished by using relevant keywords, meta tags, high-quality content, and the acquisition of links from other websites. The goal of SEO is to attract traffic to your website by having it appear higher in organic search results (unpaid) on search engines.

Do you want help in building your PPC Marketing Strategy?

Book 1 hour free consultation with our web experts to discuss your project/goals.